A good, shared Web host must provide reliable and reasonable
quality of service. Many times, a consumer will sign up
with the least expensive provider only to experience many
technical difficulties and the inevitable and frustrating
experience of changing Web hosts. To avoid this experience,
it is best if the consumer chooses the right hosting company.
Ensuring that a shared Web hosting firm has the following
characteristics will increase the probability of consumer
satisfaction.
Quality Server Technology The
use of quality server technology is important. Since
shared hosting services utilize multiplexed equipment,
consumers must ensure that the server and server technology
used can accommodate the number of users on your particular
server.
System Administrators Make sure
that knowledgeable system administrators are operating
your hosting company’s technology.
Network Redundancy Your shared
hosting package must have multiple connections to the
Internet. Network redundancy ensures that if one Internet
connection goes down, traffic can be re-routed through
another connection.
Network Connectivity It is important
to find the fastest Internet connection possible. Since
you are competing with other users for resources in
a shared hosting environment, you should ensure that
you have at least T3 connection that is using less than
50 per cent of available bandwidth.
You should also consider the following
factors before selecting any type of shared hosting
solution for your Web site. By considering these factors,
you will save money in the long run by selecting a solution
that grows with your business.
Purchase only what you need Select
a Web hosting solution that corresponds with your business
needs. Only purchase services that your site will require
to provide your specific content. Don't sign up for
an all-inclusive account with a hosting firm if you
won't use most of their services. This will unnecessarily
increase your costs.
Select a scalable solution Make
sure that your hosting solution can grow as your site
grows in complexity. Ensure that you can upgrade your
site to accommodate increased bandwidth and other demanding
resource requirements such as server-side scripting,
database support and multimedia streaming.
Find prompt tech support Only
use a host that provides prompt and knowledgeable customer
care. A dependable host should offer 24x7 toll-free
technical support rendered by experienced and professionally
trained technicians.
Check references Before you commit
to a particular hosting firm, ask for references. Make
sure to canvass other webmasters running sites with
similar specifications. Browse their Web sites and measure
response times at both peak and non-peak periods.
Watch your billing and keep your receipt
Many hosting firms are notorious for their horrid billing
practices. Check your credit card statements to ensure
that you are not being overcharged or billed at an incorrect
frequency. Most purchases occur online, so make sure
to print out your receipt. Most companies will require
you to remit that receipt by fax in order to cancel.
Back up all your data Do not depend
on your host to recover any data you publish on the
Web. Most hosting firms are only equipped to recover
files in the event of a system failure. Ensure that
you have a copy of any data that you post to the Web
on your own hard drive.
Own your own domain Make sure
that your Web host will not hold you hostage to their
service by exercising administrative control over your
domain name. Your host should only be listed as a technical
contact. You should exercise administrative control
over the domain name from the point of purchase.
Do extensive background research
Find out whether a host is real or whether it resells
hosting solutions. Also check what payment processor
the host uses to run credit card transactions. Determine
who owns the hosting company and whether they possess
the technical expertise required to run it effectively.
All of these factors impact upon the credibility and
reliability of the host and the services you provide
your customers.
Obtain assurances You should obtain
assurances concerning service quality before you sign
up for hosting services. A quality Web host should assure
some form of service quality and compensation if you
experience an interruption in service.
Understand your obligations Before
you sign up with a Web host, you must understand what
your obligations are concerning payment for service
and permissible behavior. Certain hosting companies
will not permit high traffic content, such as adult
material. Other hosting companies will permit such content,
but only if a special hosting service package is selected.
Establish an exit strategy Always
have a backup plan in case your host goes belly-up or
experiences an unrecoverable failure. Redundancy should
always be a priority if you are running an Internet-based
business. Remember that any service outage can completely
compromise your source of income.