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In today's hosting market, competition is fierce. So
fierce in fact it drives some companies to practice
less than respectable business tactics and others to
downright fraud. With so many hosting companies
going bust everyday and leaving their customers hanging,
how can you be sure you will not be one of those customers?
The truth is you can't be sure - no one can, but
you CAN know what to look out for when searching host
providers or when being tempted by a fancy ad or e-mail
promising greener pastures for less money.
The anonymity and the lack of personal contact makes
any Internet business an ideal candidate for a scam.
Please keep in mind when reading this list that some
very legitimate and respectable hosts use some of the
marketing tactics below. The difference is, the
respectable ones deliver what they promise. Here are
some of the more common "scams" practiced by fly by
night web hosting companies.
- Deceiving Price Advertising. Some
hosting providers will advertise a very low and attractive
monthly price. You will be lured to their site
and overwhelmed with flashy graphics and follow the
order links only to find out that in order to get
that low price, you must prepay 3,6, and sometimes
1 year in advance.
- No one can. No one can sale you services
below what it cost realistically to run it. If you
pay near to nothing, you can bet your life you will
get the same near to nothing services in return. Reputable
Hosting Company will have on stand by 24 x 7 Tech
Support, Accounts, Help Desk and Domain Registration
Departments staff to serve you instantly and to keep
this staff working 24 hours around the clock cost
company lot of money. Not to mention professional
Hosts will use expensive professional servers and
high-speed connectivity that may cost them up to $1,000
per month to maintain.
- Dead give away. Dead give away to spot one-man
shows that operates from the basement is the price.
Lets face it, if $1 or $2 per month won't buy them
a cup of coffee and donut then for sure it won't buy
you any services as well. Average Hosting Company
with 1,000 clients will spent $15,000 per month to
keep 2 support technicians around the clock and if
from the basement "company" charge you only
$1 per month, then they will need to work 48 hours
per day or have 15,000 clients just to brake even
and of course then they will need to work 480 hours
per day to do the job of 20 technicians to service
15,000 clients and so on.
- "Unlimited" Bandwidth. Or unlimited anything
for that matter. Think about this, with the
exception of space itself (and perhaps
love), everything has a limit. Without being
too literal the word "unlimited" in the hosting industry
really means that there is no set number that can
define the limit, and the real limit is determined
by other factors. Most providers who advertise
unlimited bandwidth use that "feature" to suck prospects
in and make a quick sale knowing that only about 1%
of Websites will ever use a large enough amount of
bandwidth to cause problems for them. These
unfortunate 1% are simply told that their sites are
either "killing the server" or given another excuse
as why they cannot host them.
- 24 Hour Support. This is one of those features
that every respectable hosting company must have,
after all, your site is (or should be) online 24 hours
a day. Some hosts define their support as an
answering service taking messages that are never returned
from irate callers. Other hosts use complex
voice mail systems only to return the message "I am
sorry, all lines are busy now, please try back later"
(later being 9-5 when the one guy who does support
is actually in).
- "Free" Hosting. Ahhh, the word "free", used
so often and abused even more. Why would anyone
give away free hosting? In most cases, your
site is required to display some banner ads and generate
revenue for the host provider. That is fine
and many customers, especially customers with personal
Websites who can live with that sacrifice. However
in some cases, signing up for free hosting is like
selling your soul to the devil (ok maybe not that
bad) and here is why. Your personal information
and your e-mail address is sold to many, sometimes
hundreds of "opt in" spammers. You have
essentially opted in to receive all their spam when
you signed up for the free hosting and pretended you
read the host provider's 26 page of terms and conditions.
At times, the service is so poor it actually
costs businesses large amounts of money in loss revenues.
The same can be said for very cheap hosting.
- Host Provider Registers Your Domain For You.
This has got to be one of the biggest scams going.
If a host provider registers YOUR domain for
you, make certain that their information only appears
as the technical contact at most and NEVER as the
domain owner. If a host provider controls your
domain you are theirs for life and are held hostage.
By no means is this a complete list and we will most likely
be adding to it as we discover more. You really
need to do your homework and talk with salespeople, customers,
or others who have experience with the Webhost you are
looking into. Don't associate
top positions in search engines with respectable
companies or companies that have been in business a long
time. Most top positions are bought and those that
are not still have nothing to do with the stability of
the companies. Look for telephone numbers and contact
information on the Webhost's site. Never do business
with any company that hides telephone numbers.
Remember, if it is too good to be true it probably is.
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